Umberto Giannini Backcomb in a Bottle

“That’s why her hair’s so big…. it’s full of secrets.”

I’m gonna say it straight up – I love big hair. I don’t care if it’s associated with girls who have more air in their head than brains, for me backcombing is an almost daily activity. I saw
this bottle in Boots and I had to try it out.

Backcomb In A Bottle: £5.61

How does it work?

To use it, you spray it into the areas you want to boost and
“jshush” it up. Seriously, these are the actual instructions on the bottle! I’ve never known how to spell jshush before..

My take on “jshushing” hair, involves using my fingers to lift and massage the hair into shape. Is there an official method?

Anyway, freshly “jshushed”, my hair definitely had noticeable lift
and volume but 5-minutes err, post jshush, it was already back down to it’s
fat-heffer “I’ll just lay here and chill” self.  Disappointing.

As a seasoned back-comber, I was expecting this product to give me the booufed up look with minimal combing and although it has a bit of hold, it just doesn’t give the volume you’d expect from a trusty backcomb. I do reckon it will work noticeably better on finer
hair, but it’s still more of a boosting hair scent  rather than a backcomb

Any fine haired gals wanna take this off my hands?

I’ll say something nice though – it smells good and the bottle looks good.
Other than that, at £5.61 a can (precise pricing from Boots), I can get a better lift, for cheaper, from a volume hairspray. I’m so disappointed, I was really rooting for this
product too!

Definitely not as effective as the good ole comb but it’s a
nice foundation to spray in the hair before you get the comb out!

Once I get a webcam sorted out, I’m going to upload a demo
of the best way to backcomb your hair, whilst also minimising damage and not looking like you’ve electrocuted yourself. 

this space.

Any seasoned backcombers out there? Do you still backcomb even though it damages the hair? COS I DO.


Zoe Bayliss Wong
Zoe Bayliss Wong

Zoe is a Forbes ’30 under 30′ finance pro, style writer, presenter and panellist, working for a fashion startup and trying to live that best life in the most IRL way possible.

Find me on: Twitter


  1. TheBunny Cornxo
    January 12, 2013 / 1:47 pm

    oh my gosh the first line made me giggle! Gotta love a Mean Girls quote! I have always wanted to try this but I dunno if it will work with my super short hair hmmm xx

    • Zoe Dubs
      January 13, 2013 / 1:11 pm

      Hmmm I think it depends on your hair texture – I don't think it's strong enough to handle long or thick hair. Hairspray would probably do an equivalent job!xXXXx

  2. Malu Swartjes
    January 12, 2013 / 11:44 pm

    I aaaalways backcomb my hair, thats probably why its so dead…oops! xxDiscover my Stylish Confessions! ♥Discover my Stylish Confessions! ♥

    • Zoe Dubs
      January 13, 2013 / 1:15 pm

      Haha, one of life's little jokes – not good for your hair but how bad would our hair look without backcombing?! hahaxXXXx

  3. Anonymous
    January 13, 2013 / 9:39 pm

    Haha Have you tried Osis Dust it Powder? that stuff makes my hair go mad! The sky is the limit with tht stuff!

  4. Lauren
    January 13, 2013 / 10:00 pm

    Haha love the mean girls quote, shame it didn't last on your hair it looks lovely! xo

  5. Beauty and the Beats
    January 20, 2013 / 6:36 pm

    I have a great volumising product I'll be featuring on my blog soon – I'll let you know when its up!Lindsey x