#28Kisses: L’Oreal Color Riche in Magnetic Coral

Despite the fact that L’Oreal are refusing to spell ‘colour’ the CORRECT way, I absolutely love their Color Riche range.

Intense, creamy pigments which give a thick coverage whilst remaining light on the lips. And today’s lipstick is no exception

This is what L’Oreal themselves have to say about the range:

“This is not a lipstick.

This is lip pampering luxury 

This is a kaleidoscope of colour. 

This is Color Riche.”

Anyone else getting serious deja vu of the M&S advert?? Haha, I’m now repeating the lines to myself in a seductive voice..


I absolutely love orange, peachy shades, in my opinion they are so under-rated!!  

This colour, 373 Magnetic Coral, is a punchy coral shade with a cool base – a nice introduction for lipstick lovers who are new to orange.

What to wear this with?
I would wear this with a peachy flush on the cheeks, taupe shadow on the eyelids and neatly defined brows. Lashings of mascara never goes amiss either.

Because it’s a bright shade, its slightly more forgiving than dark burgundies and striking reds. Therefore solid coverage is not as necessary. A BB cream would make a great companion so that you get a dewy finish along with the bright coral pop on the lips.


The texture is quite creamy and light – unfortunately not as good as covering dry lips as its sister lipsticks in the Boosting Serum range but the colour is fairly true to what you see in the bullet. Yay!

This is the perfect colour to welcome Spring with and is versatile enough to be worn as a matte colour during the day and under a gloss at night…

What do you think? Are orange shades the new red? What would you wear this with?

More important, is Spring finally here yet or what?? I can’t wait to crack out the pastel shades!


Zoe Bayliss Wong
Zoe Bayliss Wong

Zoe is a Forbes ’30 under 30′ finance pro, style writer, presenter and panellist, working for a fashion startup and trying to live that best life in the most IRL way possible.

Find me on: Twitter


  1. Aman
    February 3, 2013 / 3:36 pm

    I struggle wearing any type of colour in the daytime! Are there any tips you can suggest to 'tone down' a bright colour, or what would be an ideal work colour? Thanks in advance!

    • Zoe Dubs
      February 3, 2013 / 5:36 pm

      Tomorrow's #kiss is definitely a work colour!! Tune in then ;)And my advice for toning down a bright colour are:1) apply with a brush to build a wash of colour up2) dust translucent powder over your lips3) layer a nude lipstick over the topxXx

    • Zoe Dubs
      February 3, 2013 / 5:37 pm

      Thanks Ryu! xXx

  2. fashionismyh2o
    February 3, 2013 / 5:25 pm

    Oh wow! What a gorgeous colour! Absolutely adore it! So bright + summery!Sarahhttp://www.theresplentyundertwenty.com/xo

    • Zoe Dubs
      February 3, 2013 / 5:37 pm

      It's lush isnt it! Just need the weather to match now ;)xXx

  3. Stephanie Obrowski
    February 3, 2013 / 9:33 pm

    wait they spell it "color" in the uk? they spell it "colour" in america!!!!!!!!!!! whattttttttttt L'oreal needs to figure out what country they're selling to!followed :)http://stephanieslook.blogspot.com

    • Zoe Dubs
      February 4, 2013 / 11:16 pm

      Haha, mentalists!! Thanks for following Stephanie, I really appreciate it 🙂 xXx

  4. beewaits
    February 3, 2013 / 9:58 pm

    Was actually creasing myself at the m&s joke. Well played! Other than that this colour looks gorge. one for the make up bag for sure x

    • Zoe Dubs
      February 4, 2013 / 11:16 pm

      It's niiiiice isn't it! And if you put concealer on your lips before, the orange in it really POPs xXx

  5. Little Miss KME (Hannah)
    February 3, 2013 / 10:21 pm

    This 'colour' is beautiful – I need it now!!!! So glad I'm not the only one who thinks its crazy L'Oreal Paris are spelling 'colour the wrong way!!! I'm your newest follower, fancy a nosy at mine then please do pop over 🙂 xx

    • Zoe Dubs
      February 4, 2013 / 11:18 pm

      Bubs, I am already alll over yours! All your photos are absolutely stunning. xXx

  6. Jermy Duran
    February 5, 2013 / 2:59 am

    Your Blog is awesome

  7. Photo-Jenn-ic
    May 12, 2013 / 4:32 pm

    This is a great colour! I love a bright lip for summer!Photo-Jenn-ic

  8. Wajiha Sajid
    January 19, 2014 / 11:49 am

    i love coral lippies and thats a really pretty shade for summers.

  9. Melody Camp
    January 25, 2014 / 6:13 pm

    I really love this color. I have a thing for color lipsticks. 🙂

  10. Gabrielle Agatha
    January 27, 2014 / 5:06 pm

    What a lovely color! I have coral lipstick, but i think this orange-coral right?

  11. Carla Allio
    January 27, 2014 / 5:59 pm

    woooow what a colour!! it's perfect for summer, wouldn't use it for winter I suppose lol! is it expensive? great swatch! 🙂

    • Zoe Dubs
      January 27, 2014 / 6:56 pm

      I think I got it for 7.99! Glad you like it 🙂

  12. Riffat Saeed
    January 29, 2014 / 6:36 am

    Bright & shining colours are my weakness. Thanks for review!

  13. Anonymous
    April 15, 2014 / 8:31 pm

    great color can you tell me is that matches for all kind of skins ??

    • Zoe Dubs
      April 15, 2014 / 10:01 pm

      All skin types yes – I think it would be good on any skintone!

  14. Anonymous
    December 20, 2014 / 5:25 pm

    is it the same colour as maybeline coral crush 420 ??

  15. Anonymous
    December 20, 2014 / 5:27 pm

    is it the same colour as maybeline coral pop 420 lipstick ??

    • Zoe Dubs
      December 21, 2014 / 9:55 pm

      I'm not sure as I don't own it but looking at swatches online, it looks very similar. The Mayeblline looks like it has slightly more of a pink tone..!