The Apocalips is here… the end of lipsticks as you know them?

As I type furiously away on my laptop, there’s a sense of apprehension in the air. Do I dare say this? Do I dare cross the tide of blogger opinion? Am I the ONLY one that doesn’t rave about the Apocalips??

Okay, let’s take a step back. I’m not talking about four horsemen and a load of see-ya-later World. I’m talking about the Apocalips Lip Lacquer range brought out by Rimmel….

What are Apocalips?

These are what I’d imagine to be the result of a drunken fling between a lipgloss and a lipstick – the thick colour and coverage of a lipstick mixed with the high shine and wand applicator of a lipgloss.

On paper, this is great – shiny liquid lipstick! The Apocalips formula is full of creamy pigment and gives bold coverage with just one swipe of the foam applicator.

This colour is Celestial – a lovely mauve/pink which comes out true on the lips as it does on the wand.

Quite girly, yet neutral at the same time.

For me though, the glossiness wears off as quickly as a normal lipgloss and it wears off everywhere. On my mug of tea, on my bagel, on my white collar – EVERYWHERE. 

In terms of preservation – don’t eat or drink with it, make sure it doesn’t catch your clothes – basically treat it like a normal lipgloss – especially because if it’s accidentally transferred anywhere, it will show up twice as much!!

Which colours to choose?

These comes in a range of shades, and my advice is to stick to the bright ones. These lip lacquers aren’t so creamy in the paler shades and certainly not to be used if your lips are even remotely chapped – it will go patchy and clump and YUCKY. It’s a gorgeous shade though, so my tip is to BUFF YOUR LIPS first!

I was tempted not even to put a photo up of me with LUNA on, but seeing is believing…… HIYA PATCHY.

Blerugh. Dont apply unless your lips are perfectly smooth

Finally – of all the blogs I’ve read, no one seems to have commented on the scent! It smells like cheap lipsticks I used to buy in the 90’s – all plasticky and fake vanilla. Not my cup of tea.

Overall – I sort of liked the Apocalips – but I’m definitely not raving about it. It’s creamier than a coloured lipgloss, but still somehow lacking in its formula. I would probably buy the bolder shades but certainly not the lighter ones!

What do you think? Anyone tried the Apocalips? What do you think of the lipstick meets lipgloss idea?


Zoe Bayliss Wong
Zoe Bayliss Wong

Zoe is a Forbes ’30 under 30′ finance pro, style writer, presenter and panellist, working for a fashion startup and trying to live that best life in the most IRL way possible.

Find me on: Twitter


  1. Nadja Baxter
    February 13, 2013 / 8:17 am

    I am very understanding that the wearability of these lacquers wear easily, however I am OBSESSED with 'Big Bang'. So even though it wears off quite easily & can be hard to wear in your day to day, I cannot stop wearing the colour ~ Complete madness on my behalf!

    • Zoe Dubs
      February 13, 2013 / 3:43 pm

      Big Bang IS a lovely colour – it's not the cheap orangey red colour you often get and not so dark that it gets too close to 'wine' colour either! x

  2. Czar Joshua Ventura
    February 13, 2013 / 3:27 pm

    Its a nifty idea for sure, but then again I always got back to lipsticks for staying power. I have tried Apocalips recently and i just found that it felt a little too gunge-y on my lips. Love 'Celestial' though colour-wise. xx

  3. Czar Joshua Ventura
    February 13, 2013 / 3:29 pm

    For the lipstick-meets-gloss idea though, i seem to remember Avon doing it a few years back and it wasn't bad. It was actually a better consistency than Apocalips…but I prefer the lipstick-meets-balm situation. xoxo

    • Zoe Dubs
      February 13, 2013 / 3:41 pm

      Compleeetely agree – I'm loving the Revlon Lip Balm Stains! I'm not a massive fan of the Apocalips – Maxfactor Lipfinity has equal impact and doesn't transfer so easily! xx

  4. Glampire Victoria McEwan
    February 13, 2013 / 9:49 pm

    I haven't tried any of them but I don't really fancy them tbh and I don't understand the huge fuss everyone is making about them :S. I'm glad it isn't just me that does not get the fuss.I picked your blog up from the #bbloggers chat :). @glampire_xMuch love:

    • Zoe Dubs
      February 27, 2013 / 12:08 pm

      The #bbloggers chat is great for finding new blogs! Thanks for stopping by xx

  5. helen at thelovecatsINC
    February 13, 2013 / 10:11 pm

    i bought some on the 3 for 2 offer and i have to agree about the scent, it's vile! and they do only work out if you have sugar scrubbed your lips to death. i think they're ok, but there's better products out there!from helen at thelovecatsinc // youtubeps. enter my new giveaway to win the UD naked basics palette, real techniques brushes and essie polishes! click here.

  6. KylieR
    February 14, 2013 / 9:40 am

    Completely agree, with you! I have celestial and although I like it I tend to not wear because as you said it ends up everywhere (especially on white collars)! They're good but not that good!! X

  7. Jane :)
    April 6, 2013 / 3:47 pm

    I totally agree with all of this. Thank god its not just me!

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    September 29, 2013 / 10:49 am

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  9. Helena Oops
    January 25, 2014 / 9:00 am

    Wow!nice colors!Lovely brand!