Wannabe Malaysian Princess?: Etude House Crystal Shine Lips

*warning, this post contains a huge overload of CUTENESS.

Freshly back in the country and back into the fray! My trip to Malaysia and Singapore was fantastic and what goodies did I bring back??

Well, I ended up treating myself to the new Lancome Teint Visionnaire Foundation, Lanvin L’Eclat Arpege perfume and…. THIS little beauty….

This is the Princess Etoinette Crystal Shine Lipstick by Etude House.


It looks like it’s been plucked straight out of Beauty & The Beast, I’m literally on my tiptoes waiting for it to burst into song and dance! 

Etude House is a Korean brand whose philosophy is that makeup should be playful, not routine .… and, lordy – it looks fantastic! 

I no longer crave slim and sleek minimalist containers (a la MAC and Bobbi Brown) –  they’re easily replicated and I think rather clinical.

Just to give you an idea of how playful we’re talking – check out these other products! 

The powder pot! It was full of coral coloured bronzing pearls, but in the shape of hearts!

Ice Cream Nails

The Spring 2013 Etude House range is based on a sweets theme! 

Check out these speckled ice-cream nail polishes! 

Cuter than the Illamasqua version by far!

Sorry, I digress. Back to the lipstick!!

With Royal Jelly extract, this lipstick is meant to moisturise lips with a glossy pearl shine. And it is very very smoooooth – it left my lips with that silky lip balm feeling.

I bought shade POR201 – a lovely coral pink, bright and pretty without being too artificial

For natural and nude fans, the lipstick starts sheer and colour can be layered up according to your taste. Here’s me wearing two coats below..

Is it as perfect as it’s packaging?

The only downside is the fact that the light texture of the lipstick really highlights any dry skin on your lips. Lips definitely need to be prepped before application

FaceValue TipI’m a fan of the e.l.f Lip Exfoliator stick! You rub it on damp lips like a normal lip balm, then rinse off for easy-peasy smoothness.

What do you think of the colour? Pretty enough for a princess?

What about the damage on my purse?

This lipstick cost about £11 which is although is near the top of my normal price range, I felt I could spend more given that the packaging is basically AMAZING.

My mum also bought two of these Etude House hand creams in cute Owl pots and because we spent a certain amount, I also got a free face mask, a hair clip which doubles as a pen and a teeny tiny owl charm for my phone! Bonus time or what?!

Unfortunately, I don’t know of any UK stockists but googling ‘buy Etude House’   (which is as far as my IT skills go) brings up a wealth of specialist Asian cosmetics online retailers. I’ve also seen quite a bit floating around on eBay and Amazon too!

Final Thoughts

This has really opened my eyes to how beautiful packaging can be and how boooring my makeup box currently looks! Need to sort it out.

What do you think of Etude House? Is it too dramatic for you, do you prefer simplicity?

Or, like me, are you suddenly having the urge to burst into song with your nearest teapots and cups??


Zoe Bayliss Wong
Zoe Bayliss Wong

Zoe is a Forbes ’30 under 30′ finance pro, style writer, presenter and panellist, working for a fashion startup and trying to live that best life in the most IRL way possible.

Find me on: Twitter


  1. Louise x
    March 19, 2013 / 10:19 pm

    Oh my goodness! I have a lovely cookie blusher and two ice cream nail polishes which I think are marvellous but this is just stunning and definitely something fit for a princess!Louise xConfessions of a Secret Shopper

  2. Ariel
    March 25, 2013 / 5:10 pm

    omg, this packaging is stunning!!! the shade itself is gorgeous! i own one blush from etude but I have never even seen their lipsticks! so so pretty! -ariel* xoxowww.chiclookxo.com

    • Zoe Dubs
      March 25, 2013 / 6:27 pm

      * Cute overload* I love them! x

  3. Solarride Rivernik
    May 11, 2013 / 6:15 pm

    Etude's packaging are too cute! Love the lipstick color, so good on your lips <3

  4. Raheema Zahab
    January 22, 2014 / 7:25 am

    Ahhhh this was super cute!!! Great review I loved it :)I have a question to ask if that's ok. I recently started a blog called http://www.midnightexotics.blogspot.com.auand I want to get more views. do you have any tips that could possibly help me? Thank you <3

    • Zoe Dubs
      January 23, 2014 / 5:50 pm

      Hi Raheema – thanks for your comment – definitely continue what you're doing – leaving comments on blogs! It really helps build a blogger community. Also – get on twitter! xx