I finally got it! The Nivea Daily Essentials Express Hydration Primer

There’s always that one elusive product that you’ve been meaning to try for aaages but you somehow never get round to. 

Everytime you remember and go to the shop, it’s out of stock. Then you see an advert on TV or hear someone talking about it – so you head to your nearest beauty dealer and wait… the shop doesn’t sell it. 

For me, that annoyingly unobtainable product was this. The Nivea Daily Essentials Express Hydration Primer.

I’ve been meaning to buy this for 6 months now and I couldn’t find it anywhere which is a lot to say for someone who passes four Boots and a Superdrug every day – twice (yes, I am sooo strong, I know)

Before I bought this Hydration Primer, I didn’t really use primer every day. It’s an extra step to my routine, it makes my skin feel a bit clogged and most of the time, I just couldn’t be bothered!

I know you know the feeling..

What’s different about this?

I love the silky feel of silicone-based primers like Benefit Porefessional and DHC Velvet Skin Coat but after a while they just start to feel oily and slippy on my skin.

A lot of primers on the market bring on  what I call “ex-acne sufferer induced anxiety”  i.e – NOOO, they feel like they’re blocking my pores! They’re going to lead to a breakout! and other such panics…

The Nivea primer feels just like a light day cream – lighter than Nivea original cream, more like the Pure & Naturals/Essentials day cream. Lovely and refreshing for my normal/oily skintype but probably not heavy duty enough to use alone on dry skin.

When I bought my latest fave foundation (Bareminerals Ready Foundation, review here) – I realised that, to get the perfect finish, my skin needed to be even, smooth and with uniform hydration across the whole of my face. Anything less and my powder foundation applied a bit patchy.

Being the lazy gal that I am, I didn’t want to wait ten minutes for my moisturiser to sink in properly did I? I wanted results and fast!

So I now apply this in place of my day cream and it dries quickly with a matte and even finish.

You can apply it over your normal day cream/serum but for my normal/combination skin, just the primer alone is enough.

I absolutely love this and would definitely buy it again! It smells lovely and it’s a bargain for 4.99, especially if you use it as your day cream as well! It’s perfect for anyone who uses powder foundation, I’m so glad I fiiiiinally found it!

What products have you been meaning to get for ages and never got round to?

Do you use a primer? What’s your favourite?


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Zoe Bayliss Wong
Zoe Bayliss Wong

Zoe is a Forbes ’30 under 30′ finance pro, style writer, presenter and panellist, working for a fashion startup and trying to live that best life in the most IRL way possible.

Find me on: Twitter


  1. LaaLaa Monroe
    August 29, 2013 / 7:08 am

    Sounds like a dream come true for you. I'm all about primers, find that the foundation has a more even base and when you find one that doesn't sink with your foundation throughout the day – bonus! I may have to give this a go, see if my local beauty dealer wants to hold out on me too xo

    • Zoe Dubs
      September 1, 2013 / 2:27 pm

      Hahaha, I hope you find it straight away! I hate having to wait x

  2. alicekatex
    August 29, 2013 / 6:14 pm

    I have this and haven't used it that much but should really satrt wearing it! I really loved it too as it doesn't feel primer-esque at all… I found it hard to believe it could do anything primer wise!Alicekatex ♥

    • Zoe Dubs
      September 1, 2013 / 2:27 pm

      Completely agree – when I first got it I was a bit like, it just looks like a mattifying cream ;/ But then I wore it and it really does work! x

  3. Kammi M
    September 27, 2013 / 11:00 pm

    Omg this sounds amazing! Strangely I haven't heaard much about this primer before, but will definitely be picking one up soon! Awesome post! You have me sold :PKammixxhttp://beautybookblog.com