T-Mart Generation 3 Eyeshadow Palette – a Naked 3 dupe under £5!

Today’s review has generated a lot of questions from my Instagram and Facebook followers. Mainly, ZOE, WHAT IS THIS and WHERE DID YOU GET IT FROM? 

Seasoned beauty fiends out there are probably laughing to themselves at the ignorance of it all – it’s CLEARLY an Urban Decay Naked 3 Palette. These Naked Palettes have been flying off shelves for months now, ready to cover the nearest eyelids with glorious, glorious rose-toned bronze.

But is it a Naked 3? Look closely…. You doubt yourselves now, don’t you?

Well, what if I told you, it will cost you exactly £3.63 to purchase today.

Yahh, it’s definitely NOT by Urban Decay then…

The Story.

I was approached by Tmart to review a product from their online Aladdin’s cave and boy oh boy it was a hard decision to make! Selling everything from electronics to egg slicers, I went head first into the Beauty section and settled my eye on this – a “12 Colors Generation 3 Eye Shadow Palette“.

Lets be honest, “12 Colors Generation 3 Eye Shadow Palette” sounds seriously naff and it looks a bit budget in those photos. 

Normally I’d steer clear but it looked really similar to the Urban Decay Naked 3 Palette, I thought it might be some cheap rip off with the same shades and similar packaging. I figured, hey – this will make an interesting blog post, I’ll review this and see if it would make a good Urban Decay dupe!

Imagine my surprise when I opened my Tmart parcel to find this!!

 It’s an Urban Decay Naked 3 Palette!!


A couple of moments later.

I then realised, obviously, this isn’t the real deal. First of all – it’s £3….. Second of all it’s £3….!

Oh yeah, and the packaging is missing some artwork, and the back of the packaging is actually advertising the original Naked Palette – small but MASSIVE details like this make it clear that it’s unfortunately not the real deal.

Either way – this wasn’t billed to me as Urban Decay, so I don’t feel like I’ve been conned by buying a fake. In fact, I feel like I’ve won a small prize on the Beauty Lottery. (which would be an AMAZING thing if it existed, right?)

Back to the original plan – let’s get swatching!

These swatches are literally, me swiping my finger from the palette, straight onto my bare arm, in natural light.  They’re not 100% true to the UD swatches I’ve seen but swatch photos will vary based on application, primer, lighting etc.

Let me run you through my thoughts.

At first I was like – ew, a fake – ingredients are probably dodgy and made out of something horrific like dead badgers. Not to mention seriously lax health & safety laws and unregulated cosmetics.

And then I was like – a lot of stuff is made in China anyway, even some Urban Decay components are made there – it doesn’t mean it’s not safe or suitable for use. Unfortunately, it probably does mean that it’s not a) cruelty free or b) vegan but that’s not the main reason why I buy Urban Decay. 

And the most important thing – I wasn’t looking to buy an Urban Decay palette – I thought I was just buying a cheap copy cat version and HO WAIT. What have I got here?

Ethical issues now answered in my mind, overall, I’m very pleased with this palette. The textures are softly milled and not too loose. I don’t know if they’re as soft as the Urban Decay shadows though – the UD shadows I have are literally like powdered butter but this Tmart palette certainly isn’t hard or sharp by any means.

The pigments are fairly true to what you see AND they can be layered up to be more intense. They become even more intense when used with a damp eyeshadow brush.

Speaking of brushes – the double ended brush that comes with it is pretty decent! I used it to apply the looks below, check it out.

The Results.

I decided to try two looks with these. One day, one night.

The first is a more of a rose-gold daytime look with Trick (golden copper) blended over the lids, and Buzz (shimmery mauve) in the crease and outer edge. 

Using the double ended brush that comes with it, I then blended both Trick and Buzz under the eye, and highlighted to the brow with Burnout (rose-toned champagne shimmer).

Face Value Tip: I find that pink-toned eyes can easily make eyes look tired so eyeliner and mascara are required! A quick lining of kohl and a liquid eyeliner flick added some definition. 

The second look used the darker side of the palette. 

I buffed Mugshot (dark taupe shimmer) all over the lid and under the eye, and then applied Darkside (dark velvet brown) wet, using the flat side of the brush on the outer corners, in the crease and under the eye. 

Finally – a damp application of Blackheart (warm dark brown) in the very outside corner added a bit more smoke..

What do you think? What’s your favourite look?

Overall – I’m super pleased with this Tmart palette. It’s cheap, it’s decent quality – and oh yeah, it’s got a great range of eyeshadow shades  which are, shall we say, ‘inspired’ by the even greater Urban Decay Naked 3 Palette.

You can find this “12 Colors Generation 3 Eye Shadow ” palette here at Tmart

I’ve also spotted dupes/fakes for UD Naked 1 and Too Faced Boudoir Eyes too!


So what do you think? Would you buy this? 

Which look do you like the best? What are your tips for wearing pink-toned shadow?


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Zoe Bayliss Wong
Zoe Bayliss Wong

Zoe is a Forbes ’30 under 30′ finance pro, style writer, presenter and panellist, working for a fashion startup and trying to live that best life in the most IRL way possible.

Find me on: Twitter


  1. daisy walters
    April 23, 2014 / 11:29 am

    A lot of people would say to be careful of fakes, they can include all sorts of ingredients! Gorgeous colours though.xxx | daisydaisyxxo

    • Zoe Dubs
      April 23, 2014 / 2:33 pm

      I agree – I'm not using it to line the waterline or on the lips in case! x

  2. Elena
    April 23, 2014 / 1:20 pm

    I think that's a great alternative if you can't afford the real deal! The shades look really nice and pigmented so I think that's a nice palette!

  3. Corinne
    April 23, 2014 / 2:30 pm

    I think this is a great dupe, it looks lovely. It's a pity is clearly 'faked' though, if they would have just given it it's own name/packaging I would have had a lot more respect for it.I got some stuff from tmart to review and it was really really bad quality, there was a fake 'mac' eyeliner also. Corinne xwww.skinnedcartree.com

    • Zoe Dubs
      April 23, 2014 / 2:34 pm

      So true – if it had it's own packaging, I'd be much more impressed!

  4. Zoe Dubs
    April 23, 2014 / 2:38 pm

    Guys, I should also mention – it takes AGES to arrive – about 1 month, since it comes from China. However – worldwide delivery is free!

  5. Sara Trojaniello
    April 25, 2014 / 1:03 am

    I have the original N3 … Mmmm… Now I'm tempted to buy this one to make a comparison, I'm very curious.

    • Zoe Dubs
      April 25, 2014 / 10:22 pm

      Please do – I'd love to know!

  6. hannah
    April 25, 2014 / 4:13 pm

    The colours look gorgeous swatched, I can't believe the bargain price you bought it for! I'm glad you considered the ethical issues, but as you probably paid only about 10% of the price of the UD palette it's still a pretty good deal. I love the looks you created xxx

    • Zoe Dubs
      April 25, 2014 / 10:23 pm

      It's a great deal – obviously, I would much rather have the real deal, but this isn't bad for just a random palette that I bought!

  7. Becky Smith
    April 25, 2014 / 5:38 pm

    So although they're not advertising it as a Urban Decay Naked 3 palette the box and packaging have been made to look exactly the same? How strange! I don't really see the point of that unless they were produced to be sold as fakes. Although the Naked palette is nearly £40 I'd much rather buy that (if I had the money to!) then risk something like this not having any idea what might be in it 🙁 Becky @ The Little Blog of Beauty

    • Zoe Dubs
      April 25, 2014 / 10:25 pm

      How weird is it!! Maybe they produced it as a fake but then realised that it's like …… TOTALLY ILLEGAL so instead just sold it as an independent palette?! Definitely agree it might have dubious ingredients, but I wouldn't be surprised if the majority of companies we know are just rebranding products like these which are made cheaply and under lax regulations..

  8. gemma
    May 4, 2014 / 9:31 pm

    Gorgeous ! My fav look is the second one. I'm a big fan of taupe shimmer