Fragrance Direct HALLOWEEN CHALLENGE: Urban Witch Makeup Look

Can you believe it’s the middle of October already?! It doesn’t even feel like it thanks to this mild weather – but Halloween is right round the corner!! Whaaaat.

Personally, I love Halloween – it’s such a great excuse to really play around with makeup and to wear looks that you would NEVER normally wear, but becomes totally acceptable for one night of the year. Same goes for clothes – like the playboy bunnies in Mean Girls!

Imagine my excitement when Fragrance Direct got in touch to give me a HALLOWEEN CHALLENGE. The deal was that they would send me a lovely box of Fragrance Direct goodies and in return, I had to create an “Urban Witch” makeup look. Win-win situation for me!

Check out the lovely package I got sent! So many goooooodies and some really great brands in there!

Urban Witch is actually quite a hard theme, because there’s not much special FX or creative detailing involved. It’s a shame, because I love doing intricate work – check out last year’s Hand-drawn Halloween Lace Eyemask design

For this Urban Witch makeup look, I did strong, exaggerated brows in bruised purple hues with lots of dark and smoky purple colours across the eyes and lips.

For reference – here’s me before I Fragrance-Direct’ed my face.

And After! Voila – the Urban Witch!

I then decided to turn the lights off and use a candle, for extra spookiness… check out the change in colour and mood!! Scaaaaaary.

Speaking of scary – I then proceeded to SET MY HAIR ON FIRE. No joke, I put the candle down and then leant over for the camera and ohhhhh man, hair smells awful when it’s burnt.

Thankfully I have lots of it so a DIY trim was on the cards!

How To Get The Look

Spooky Smokey Eyes – basically, a moodier take on the classic smokey eye – the Urban Witch eye adds a bruised shimmer.

I used the GloMinerals Alloy Eyes Collection to create a classic smokey eye, all the way up to the brow bone.  I then wet-pressed on this Becca Jewel Dust onto my eyelids – it has a lovely holographic finish, like a 3D Barry M Dazzle Dust.

I then finished off with lashings of Maybelline Colossal Volume mascara and L’Oreal Gel Intenza Eyeliner in Violet Black.

Bushy Bruised Browsthis is a strong shape, with a hint of colour and hand-drawn hairs for a bit of deathly drama.

I used the W7 Brow Kit (which came with great eyebrow stencils) – dusted the Becca Jewel Dust onto the arches, and then hand-finished with black eyeliner. Not gonna lie, it took me three goes to draw on the hairs straight!! Practice makes perfect..

Finally, on the lips I used this Bobbi Brown Lip Colour in Blackberry (which is a dark brown burgundy) – and then dusted the Becca Jewel Dust over the top.

Seriously, that Jewel Dust is so multi-functional! Use it wet or dry for different effects, on your eyes, on your lips, on your cheeks. Boom.

Overall – I’m really pleased with the makeup I got from Fragrance Direct. I had no idea they did great brands like Bobbi Brown & Elizabeth Arden alongside high-street heavyweights like Bourjois and Rimmel.

Here’s my finished Halloween Urban Witch look! I think it’s very distinct but still very wearable! What are you doing this Halloween??!

Big thanks to Fragrance Direct for such a fun challenge (and the awesome freebies!!) For more beauty bargains – check out  – it’s free delivery on orders over £40 with code FREEDEL40!

By Zoe Dubs

Zoe Bayliss Wong
Zoe Bayliss Wong

Zoe is a Forbes ’30 under 30′ finance pro, style writer, presenter and panellist, working for a fashion startup and trying to live that best life in the most IRL way possible.

Find me on: Twitter


  1. Eleanor Carter
    October 21, 2014 / 6:39 pm

    Love the eyebrows!! Wish I was doing something for Halloween this year, would love to play with makeup!! P.s. Second time I've written this grrr.

    • Zoe Dubs
      October 21, 2014 / 6:45 pm

      The eyebrows were fun! They really do change the shape of your face!

  2. indomitableharpy
    October 21, 2014 / 6:47 pm

    This is also the second time I've had to write this. Not sure what's going on with blogger.Anyway, love LOVE the makeup, particularly the eyes! It's all about the eyes with me and I'm a huge fan of this twist on the classic smokey eye. Can't wait to try this out on halloween. 🙂 xx

    • Zoe Dubs
      October 21, 2014 / 9:33 pm

      Thank you! You'll have to send me a pic!! Really sorry about the commenting issue guys, I'm going to have a moan at Blogger for you!