Don’t Wait For December! Selfridges Beauty Advent Calendar

I’m not a big fan of advance Christmas shopping to be honest. It feels like December is ages away and I’m still clinging onto Autumn despite the sudden drop in temperature this week. That said – there is one product which definitely can NOT wait until December and that my friends, is the Selfridges Beauty Advent Calendar.

Beauty Advent Calendar? Eh? Also known as the BEST concept ever, you get a little beauty treat behind each window instead of musty tasting chocolate. (ahhh who am I kidding, there’s something special about the taste of cheap advent chocolate!)

When the Benefit Beauty Advent Calendar launched last year, I spent an hour clicking refresh, only to have it sold out within seconds. Seriously – an HOUR – did any of you get one?! This year, I wasn’t taking my chances. As soon as this Selfridges Beauty Advent Calendar came out I was ON THE SITE and placing my order. I don’t know what came over me, it was that mad, frantic must-buy-now feeling which only comes with Limited Edition items.

And it arrived today! Let’s be naughty and have a sneak peek at what’s keeping me company during December…

It has to be said, Selfridges KNOW how to wrap. The Christmas Calendar came wrapped in layers of gorgeous tissue paper so it actually felt like a present (a present to myself! The best kind..)


And here it is! Isn’t it beautiful? This year’s calendar is called Enchanted Spells and it’s like a giant spellbook filled with magical beauty bits, cooool.

Going along with the Spellbook vibe, each window has got a lovely little caption for each “beauty spell” which hints at what’s inside. Ahhh, too cute! I’m literally having to restrain myself from opening one of the windows right now..

What’s Inside?

I don’t want to spoil it, but I’m talking mini Lancome lip glosses, Kiehl’s cream, YSL perfume, travel size mascaras, cleansers, serums, primers – I CAN’T WAIT TO OPEN THIS!

As you may have guessed at my Benefit Fun-size Flirts review, I love a travel size item!! A) They’re the perfect size for popping in your handbag and B) they let you try a bit of everything!! 

I think that’s the main reason why I justified buying this advent calendar. It’s full of amazing, premium brands which I can’t afford to buy full size – it’s basically a try before you buy beauty box

For that reason, I think it’s worth the eye-watering price of £85. This works out at about £3 an item and eating only beans for dinner….  Jokes aside, I’m always surprised at how long mini makeup and skincare samples actually last and for a beauty fanatic like me, it’s not always about the economics – sometimes it’s about trying a bit of everything rather than 3 full size products.

Face Value Tip: If you are looking for a cheaper alternative, Benefit’s Beauty Calendar was £60 last year and Boots No 7 are also doing one for £35 (out end of Oct)

So if you’re alllll about quantity over quality, I definitely recommend this! And considering the brands in this box, the quality ain’t bad either…. The hardest part will be trying not to open it before December!! Wish me luck!

What do you think of this Enchanted Spells calendar? Do you still get a chocolate advent calendar? 

Did anyone get a Benefit one last year? SHOULD I just open this all now… y’know, just so you all can see. All for you guys of course..

By Zoe Dubs

Zoe Bayliss Wong
Zoe Bayliss Wong

Zoe is a Forbes ’30 under 30′ finance pro, style writer, presenter and panellist, working for a fashion startup and trying to live that best life in the most IRL way possible.

Find me on: Twitter


  1. Tara-Jane Bloomfield-Gerdes
    October 6, 2014 / 8:57 pm

    I want this one so bad! I love how it looks like a spell book. Need to find a job first, or I might get the Boots one later :)Tara / Headline Beauty xox

    • Zoe Dubs
      October 14, 2014 / 9:29 pm

      Eeee – fingers crossed, hope you get a job soon and then you might be able to get BOTH! heeee

  2. beautyqueenuk
    October 6, 2014 / 9:03 pm

    It looks stunning but then so does the Liberty one x

    • Zoe Dubs
      October 14, 2014 / 9:29 pm

      Don't even get me started on that one – even more eyewateringly expensive though!