It’s official. I am a Yahoo Lifestyle Girl On The Ground.

A girl on the what??? A girl on the ground!

Following my amazing London Fashion Week adventure, reporting for Yahoo Lifestyle as part of the Girls On The Ground duo (feat my blogging buddy, and all-round good egg, The Goodowl!) – I can FINALLY tell you the details behind my tantalising Top Secret hints which I’ve been leaving all over Twitter & Facebook.

The LFW Girls On The Ground was such a huge success that Yahoo Lifestyle have set up an exciting fashion and beauty project called the Girls On The Ground, a small group of bloggers united in a cause – to create some brilliant fashion & beauty content for you!

I don’t want to spoil anything for you, but if you liked my LFW stuff then you’ll love this!! (And if you hated my LFW stuff, then hey – there’s 5 other Girls who you might like!)

Who Are The Girls On The Ground?

A diverse bunch of fashion, beauty and lifestyle bloggers, we’re students, mums, beauty fiends, stylists, models and accountants (err, guess which ones’ me?) and we cannot WAIT to show you what we got going onnnn.

Here’s the line-up!

First up is my LFW homegirl Charlotte from The Goodowl – she covers personal style, DIY and home baking over on her blog and is a reeeet laugh. We really bonded over Fashion Week and it is going to be amazing fun working together again!

Next is fellow beauty blogger Annie from EpiphannieA but she covers a bit of everything. A self-confessed Disneyvore, she’s got one of the best blog layouts I’ve seen!

Amy & Naomi.
Double trouble with the lovely duo behind Two Shoes One Pair – their instagram feed is absolutely beautiful and their busy blog schedule makes me feel like such an amateur in comparison! Cannot wait to learn some tricks of the styling trade from these two pro’s!


The Teenage Witch! Just kidding – but Sabrina IS bewitchingly beautiful and has a very big cackle! She blogs fashion over at The Young Eccentric and is the model of the group! Beaut.


Finally, my girl Natalie from DiscoveriesOfSelf completes the lineup. We only met properly for the first time yesterday but she is hilarious and I can’t wait to talk all things beauty (and blogging!) with her.

Oh yeah, and there’s me – Zoe Dubs. HIYA.
Here’s my face in case you didn’t remember…

So there we go – we are the Girls On The Ground! Like a modern-day blogging brat pack, what will we do? Other than conquer the world? Watch. this. space.

For more pictures (and much better writing) – check out Yahoo Lifestyle: Girls On The Ground Launch Party

To keep up with all the latest news on Girls On The Ground, follow our hashtag #GirlsOTG and keep you eyes peeled over at Yahoo Lifestyle!!

Can’t wait to show you more!! EEEeeeeeee! Time for me to go and jump up and down in excitement!

By Zoe Dubs

Published by Zoe Bayliss Wong

Zoe is a Forbes '30 under 30' finance pro, style writer, presenter and panellist, working for a fashion startup and trying to live that best life in the most IRL way possible.

6 thoughts on “It’s official. I am a Yahoo Lifestyle Girl On The Ground.

  1. I just majorly 'awwwwed' at this blog post 🙂 <3 <3 cant wait to work with you and all you lovely gals!!! Girl power!xxx

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