WANT ME ON YOUR TEAM?
Flexible In-House Leadership for Startups & Scaleups
Growing a business is challenging—especially a business that’s committed to making a difference for both people and the planet. From understanding the numbers and securing investment to scaling operations and maintaining satisfaction, the demands can be overwhelming. And hiring a full-time CFO or senior leadership team isn’t always feasible.
That’s where I come in.
I provide Fractional CFO and strategic leadership services to sustainability-driven startups and scale-ups, delivering expert financial and operational guidance without the full-time cost.
Whether you need fundraising support, performance optimization, or scaling strategies, I help businesses build a solid foundation for growth (and beyond!)
But my expertise extends beyond finance—I also bring real-world experience in Marketing, HR, Customer Experience, and Operations which streamlines your Executive team without losing the big-picture. (If you haven’t already seen- here’s a bit more About Me.)
WHO IS THIS FOR?
- Early-stage companies in need of C-Suite leadership but not in a position to hire full-time Executives.
- Growth-stage businesses with an existing Finance team that need strategic guidance from someone who’s done it before.
- Founders and CEOs looking for a trusted sounding board or business advisor, with deep operational expertise and no underlying agenda.
Zoe seamlessly integrated with the team and made the effort to build out relationships across the team. This gave her a foundation for making a quick impact across the business. Not content with meeting the core responsibilities around helping with financial control and professionalising our finance setup, Zoe is always looking and presenting opportunities to improve the business.
On top of adding significant strategic value, Zoe is not afraid to get her hands dirty and drive projects forward – often rare with people of Zoe’s experience.
Zoe has made a big impact on our business and I’d thoroughly recommend her to other founders at a similar stage looking for experienced but hands-on CFO support.
WHAT MAKES ME DIFFERENT?
✅ Hands-on experience— from launch to exit
I’m not just an advisor, I’ve done the doing. Over the last 15 years —I’ve been on the ground taking companies from startup to exit, including being at Depop from its earliest days through its $1.6B acquisition by Etsy, and also Vivobarefoot scaling to £100M revenue in less than 4 years.
Fewer than 10% of startups ever achieve a successful exit, and less than 2.5% reach unicorn status—I’ve done both.
✅ More than just Finance
I’m not your average CFO. I’ve worn many hats with front line experience across strategy, culture, customer experience, marketing, and operations. Numbers aren’t everything – I help businesses grow holistically—not just financially.
✅ Clear, actionable insights
Having worked as a journalist, I can translate complex financial concepts into simple, meaningful insights—so founders, investors, and teams can make informed decisions with confidence.
✅ Flexible, cost-effective support
Hiring an experienced C-Suite is expensive. You get top-tier CFO expertise only when you need it, without the overhead of a full-time executive team.
✅ Mission-driven, not money-driven
Culture is critical, regardless of whether someone is with you 1 day or 5 days a week. I’ve made the personal choice to only work with impact-led businesses so I’ll be an authentic advocate for your business and what you believe in.
Before Zoe joined, we were missing structure and clarity in our financial processes. I wanted to bring in someone external as a neutral party with deep industry knowledge to set the guidelines for the metrics we should be paying attention to.
Zoe presented everything clearly and went above and beyond in terms of communication to ensure we understood her findings. Having those parameters laid out by an external party made a huge difference in how we manage and feel confident about our business finances.
HOW IT WORKS
1️⃣ Let’s Talk – We’ll discuss your business goals, resourcing needs, and pricing options. I typically work on a day rate or discounted monthly retainer, but I’m open to equity-based compensation in the right circumstances.
2️⃣ Ongoing Support – My level of involvement adjusts based on your needs. I provide hands-on, all-hours support for critical projects, but typically we’ll have weekly updates, shifting to bi-weekly once operations are running smoothly.
3️⃣ Tailored to Your Growth – I adapt to your evolving needs, ensuring you get the right level of leadership at every stage – even if that means I replace myself.
READY TO BOOST YOUR TEAM?
If you’re searching for a Fractional CFO, part-time executive, or scaleup advisor to help manage and grow your mission-driven business, let’s chat.
But honestly Zoe, how much is it?
Transparency matters to me. I’m sharing my headline rates here to answer the real question and save you time—but it’s not a hard line. If your mission resonates with mine, let’s talk and see what’s possible.
