With over a decade of experience at the intersection of fashion, sustainability and entrepreneurship, Zoe Bayliss Wong is a strategic and commercial force behind some of the most recognisable names in purpose-led consumer business.
Now working as a portfolio CFO/COO, Zoe partners with CEOs & founders to bring high-growth expertise to businesses building a better future and creating positive change for both people and planet. She works flexibly as a Fractional Exec for multiple clients, offering deep strategic, financial and operational leadership without the full-time commitment. 🚀Work with Zoe 🚀
Zoe was most recently leading Strategy & Growth at Vivobarefoot, a regenerative B Corp challenging industry norms in footwear design and circularity. Before that, Zoe was previously a director & early employee at Depop, the cult Gen-Z ‘social shopping’ app, culminating in its successful $1.6billion acquisition in 2021
As part of Depop’s management team, she raised over $80M in funding and scaled it into a global platform with 30 million users, making it one of the UK’s fastest-growing tech companies and earning her a place on the Forbes 30 Under 30 list (Unfortunately she is no longer under 30 and missing life before hangovers.)Â
As a Chartered Accountant (ACA), Zoe started her career working behind the scenes at FTSE100 consumer brands like Burberry and Tesco F&F Clothing.
Zoe regularly speaks about her work on panels and keynote events and has been profiled in both industry and lifestyle publications, from Retail Week to Grazia. She also brings a background in media and storytelling—having been as an award-winning blogger, lifestyle writer and presenter for outlets including ELLE and Yahoo! Style, covering events like Coachella and London Fashion Week
Zoe currently sits on the commercial Board of ICAEW, and previously served on the advisory Board of Everywoman (subsequently acquired) – an organisation dedicated to advancing women in business and closing the gender pay gap.
Whether advising early-stage startups or scaling global platforms, Zoe’s professional mission is to prove that commercial business can also be a force for good. Her mission in life? Do good, eat well.
Want to build a better world with me? Contact me today and say hello.