Always trying to keep a positive spin on things, I’ve been thinking about what I do like about a national COVID lockdown. No commute means more lie-ins, I’ve saved a heap from not leaving the house and my toes are the BEST shape they’ve ever been (having previously been squeezed into beautifully impractical shoes.)
Another good thing about lockdown is that I’ve had a bit more time to get back into writing. Some of you know that I’ve been developing a book around consumerism and our role in it, but I’ve also been writing for Forbes, covering the retail trends coming out of the net generation. I’ve highlighted some articles in my blog.
My latest piece is called: “Here’s Why The Future Of Fashion Doesn’t Involve Owning Any Clothes” – check it out!
It’s all about the changing world of fashion retail, especially the role that digital fashion and digital channels play.
Given the rise of fast fashion and social media-driven demand to buy, it won’t surprise you to know that global clothing utilisation is on the decrease. Especially in a post-COVID world where we see each other more online than face-to-face, in the article I talk about this emerging culture of ‘wear it once’ in the digital generation.
However, there’s also a different, almost opposing, consumer desire to buy less. We’ve seen retailers bring out conscious collections, sustainable ranges, and of course I can speak to you for HOURS on the rise of resell, given my day job.
So it is possible to own more outfits without creating more? In the article I cover two different business models run by two companies that I’ve been tracking.
One of which is By Rotation, a clothing rental app – and the other, Dress X – a digital fashion retailer. I won’t spoil the story but this Whatsapp that I received from my friend nicely captures the potential that this market has.
Give it a read over on Forbes: Here’s Why The Future Of Fashion Doesn’t Involve Owning Any Clothes