Always trying to keep a positive spin on things, I’ve been thinking about what I do like about a national COVID lockdown. No commute means more lie-ins, I’ve saved a heap from not leaving the house and my toes are the BEST shape they’ve ever been (having previously been squeezed into beautifully impractical shoes.) AnotherContinue reading “Forbes Feature: Clothing Ownership, Digital Sustainability & Virtual Fashion”
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Rewiring Fashion – The Future For The Fashion Industry
The Fashion industry is ready for a transformation. The reality is that fashion has been broken for a long time. The production of clothing, and all that comes with it, is increasingly contradicting our ambition to save the planet. The fashion industry is one of the largest consumers of the global water supply and producesContinue reading “Rewiring Fashion – The Future For The Fashion Industry”
Trying To Target Gen-Z? Just Add Streetwear
Working for a fashion marketplace that is hugely popular with young people, I am no stranger to streetwear. Most of it, I actually lived in, in the 90s. I only wish that I kept all my Kappa tracksuits and velvet chokers which would have become a small goldmine in my wardrobe. I wrote this pieceContinue reading “Trying To Target Gen-Z? Just Add Streetwear”