I got an invite from Dream Assembly — the Fashion Tech Accelerator, powered by Farfetch— to come on down to Farfetch for a talk about Gen Z and how Fashion can innovate to cater to their needs. Farfetch is literally a 10 min walk from my office. I’ve not mentioned this before, but I actuallyContinue reading “Farfetch Fashhack Panel: Catering To Gen Z”
Tag Archives: gen z
Trying To Target Gen-Z? Just Add Streetwear
Working for a fashion marketplace that is hugely popular with young people, I am no stranger to streetwear. Most of it, I actually lived in, in the 90s. I only wish that I kept all my Kappa tracksuits and velvet chokers which would have become a small goldmine in my wardrobe. I wrote this pieceContinue reading “Trying To Target Gen-Z? Just Add Streetwear”